For grown-ups
The safe bit is the whole point
We are parents. We built this the way we wanted it built for our own children, which meant deliberately making it less sticky than it could have been.
Six promises
What we will and will not do
No advertising, anywhere
Not on the site, not in the episodes, not in the emails. We do not run third-party ad code at all, so nobody is bidding on your child’s attention.
No tracking on children’s pages
No analytics scripts, no pixels, no cross-site identifiers on any page a child can reach. Video embeds use YouTube’s no-cookie domain and only load after you press play.
Children hold no accounts
A child never signs in and never types anything we keep. Accounts belong to a verified adult. Optional child profiles hold a nickname and an age band — nothing else.
Nothing autoplays
An episode ends and the screen stays ended. No countdown to the next one, no infinite feed, no streaks, no reward for coming back tomorrow.
No comments or messaging
There is no way for a stranger to contact your child on this site, because there is no child-facing messaging of any kind. Product reviews come only from verified adult accounts and are read by a person before they appear.
Shopping is a grown-up job
Children can browse and add to a bag. Completing a purchase requires an adult account. We never advertise products inside children’s content.
What it costs us
Being honest about the trade-off
Watch time is the metric platforms reward. Autoplay, cliffhangers and countdowns all work, which is exactly why they are everywhere. Declining to use them is a commercial decision with a real price attached, and we would rather tell you that than pretend it was free.
We would rather be the thing your family chooses deliberately than the thing that is difficult to turn off.
Read why we made our slowest episode on purposeEverything else you might need
Our safety promise in full
What we do, what we refuse to do, and why.
Screen-time guidance
How we design against the endless scroll — and what we gave up to do it.
Age guidance
What the age bands mean and how we decide them.
Children's privacy notice
Written for parents. Plain language, no legalese.
Privacy — the kid-friendly version
The same promises, in words a child can read.
Access or delete your data
How to ask, and how long we take.
Help centre
Orders, delivery, returns and accounts.
Talk to a person
A real one. Usually within two working days.
Data
What we keep, and for how long
The complete list. If something is not here, we do not store it.
| Data | Kept for | Why |
|---|---|---|
| Order records | 7 years | Australian tax and consumer law |
| Consent records | Life of account + 7 years | Evidence of lawful basis |
| Child profiles (nickname + age band) | Until the parent deletes them | Parent-controlled |
| Viewing progress | 24 months of inactivity | Resume playback only |
| Support conversations | 3 years | Dispute resolution |
| Analytics events | 14 months, aggregated after 90 days | Trend reporting |
| Newsletter subscribers | Until unsubscribed + 30 days | Honour suppression lists |
| Server logs | 30 days | Security and abuse investigation |