Age guidance
What the age bands mean and how we decide them.
Last updated 1 July 2026
The bands
Every episode, story and activity carries one of these:
- 2–4 years — very simple structure, slow pace, no jeopardy at all, lots of repetition.
- 4–6 years — a gentle problem and a resolution, feelings named out loud, familiar settings.
- 6–8 years — longer stories, mild suspense, more complex friendships and fairness.
- 8–10 years — bigger ideas, more nuance, characters who are wrong and then are not.
- All ages — usually parent-facing writing, or activities a whole family does together.
How we decide
Our early-childhood advisor reviews every band before publication. We look at story structure, pace, emotional load, vocabulary and how much adult support the activity needs.
Bands are a guide, not a rule. You know your child, and there is no wrong answer here.
Questions about any of this?
Write to us and a person will read it. We would rather explain something twice than have you uncertain.
Contact us